Growing Trend of Broadcast to OTT Delivery: Insights from iPlayer

2024-09-10 Tech Ben Gidley

IBC is just around the corner, which means it’s time for my annual exercise in asking the BBC how the transition from broadcast to OTT delivery is going. This is something I’ve been doing since 2019 as I was curious to see how it progresses and given the BBC ‘unique’ model of funding it’s a good indicator of how consumers want services to behave ( once you take away paying for it). The data this year seems to show the trend continuing in a ‘linear’ fashion with usage growing year on year. This corresponds to OFCOM data which suggested that iPlayer was 14% of all viewing in Jan 2024, growing to 18% by mid year.

iPlayer Trends

2022-08-31 Tech

For several years I’ve been tracking the usage of iPlayer as I think it’s a great ‘bellwether’ for consumer behaviour in the TV industry. iPlayer is a unique proposition that has (nearly) ubiquitous device coverage, premium content consumers want to watch and is free (at point of usage). This lets consumers behave as they would naturally do, if you remove commercial pressure like bundling and content rights being split between services.