Gidley's Gossipings

A blog about not much really

iPlayer Trends

For several years I’ve been tracking the usage of iPlayer as I think it’s a great ‘bellwether’ for consumer behaviour in the TV industry. iPlayer is a unique proposition that has (nearly) ubiquitous device coverage, premium content consumers want to watch and is free (at point of usage). This lets consumers behave as they would naturally do, if you remove commercial pressure like bundling and content rights being split between services. Read more →