OpenTV: Personalized Reviews

Plenty of people have a negative reaction to recommendations. The suggestions might be perfectly good, but they don’t much like the idea that a machine knows them. We hear that in customer feedback, and we can see it in the data — a rail explicitly labelled as recommendations gets less engagement than exactly the same weighting applied quietly inside an ordinary list or a set of search results.

So instead of hiding the AI harder, we went the other way. Personalized Reviews (patent pending) puts the model that does the recommending into the audience’s hands, in a form that reads as human rather than statistical.