Recently I was at a Trade Show (Money 2020 in Las Vegas) and was wondering how effective the booth designs were at getting people’s attention. There seem to be a number of apporaches people try
Big Pictures to grab attention Videos on loop explaining stuff ‘Gimmicks’ on the stand Live Talks Text explaining products Slogans explaining mission What’s not clear to me is which of these actually work. Annecdotially you can watch people go buy and see what they look at, and then observe who engages.
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