https://gidley.co.uk/tags/patents/ Recent content in Patents on Gidley's Gossipings Hugo en Mon, 07 Sep 2026 11:00:00 +0100 https://gidley.co.uk/post/opentv-invents-personalized-reviews/ Mon, 07 Sep 2026 11:00:00 +0100 https://gidley.co.uk/post/opentv-invents-personalized-reviews/ <p>Plenty of people have a negative reaction to recommendations. The suggestions might be perfectly good, but they don&rsquo;t much like the idea that a machine knows them. We hear that in customer feedback, and we can see it in the data — a rail explicitly labelled as recommendations gets less engagement than exactly the same weighting applied quietly inside an ordinary list or a set of search results.</p> <p>So instead of hiding the AI harder, we went the other way. Personalized Reviews (patent pending) puts the model that does the recommending into the audience&rsquo;s hands, in a form that reads as human rather than statistical.</p>